There has been public outrage in Italy this week as a result of this 18 foot high poster.
The controversial posters feature Hitler in a shocking pink uniform, with his swastika armband replaced with one bearing a bright red heart. Underneath is the slogan "Change Style – Don't Follow Your Leader".
The posters advertise a line of clothing for young people and adorn street corners and bus stops in Palermo, Sicily's biggest city.
I personally can understand the controversy but I do have to admit that this campaign is very clever and thought provoking. The advertising agency which came up with the idea said critics of the campaign were over-reacting. The Hitler poster was a tongue-in-cheek way of encouraging young people not to follow the crowd in their fashion choices.
"We have ridiculed Hitler in a way that invites young people to create their own style and not to be influenced by their peers," said the agency's Daniele Manno.
Impressionable locals will now have to brace themselves for a fresh affront – the company plans to bring out a new poster campaign in the next few weeks featuring Mao Tse Tung.
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