Minimalist Print Ads - Saying More with Less

The advertising world is packed with creative ideas and imaginative advertisement messages. The job of an advertiser is to persuade the target audience into buying a certain product or service. There is a big difference between a TV ad and producing a print ad.

Print ads are hardest to execute because of the lack of space and freedom. Within a limited domain, you need to effectively place your message to the target audience. Hence, minimalist and conceptual print ads are helpful in serving the cause perfectly. In a print ad, less use of graphic design can yield more substance to the copy. This is where the services of a talented graphic designer come in handy.

Mc Donalds - Wi Fries

McDonald’s fries are shaped into Wi-Fi sign to show love for free Wi-Fi.

MTV Networks: Black Ribbon Michael Jackson

Wonderful minimalist ad by MTV, showing a ribbon shaped into Michael Jackson’s legs.

Kit Kat: Bench

The bench is made of Kit Kat, signifying that you ‘Have a Break with a Kit Kat’.

Lego: Tank

This minimalist ad communicates that LEGO toys can create real objects. Wite-Out spec: The funny resignation letter amendment shows that this correction fluid is ‘For Big Mistakes’.