Snibston Discovery Park exhibits rare travel posters

Rare travel posters from World War I to the 1930s have gone on display at Snibston Discovery Park in Leicestershire. Lisa Webb, curator of "The Golden Age of the Travel Poster" exhibition, said: "The posters give a fascinating glimpse into an important moment in British history."

At the beginning of the 20th Century there was an increase in all types of transport. Travel posters became a way of advertising the range of new services and destinations offered, from a short trip across London to a fashionable luxury cruise.

"In the 1920s and 30s travel was still glamorous, the suburbs were just springing up, holidays and days out were becoming more popular and Britain's long love affair with the motor car was just starting in earnest," said the curator

Ms Webb said: "Tom Purvis, one of the greatest and most influential British poster designers of the 20th Century, demonstrates his superb use of flat colour bold colour in this image." Mr Purvis began designing posters in the late-1900s.

"I love the vibrant colours of the art deco image of the Palm House at Kew Gardens - the view point appears to be high up in the canopy of the Palm House looking downwards with people visible on the ground below," she added.