Saturday 7 May 2011

New Cadbury's advert


Cadbury's has released the latest spot in its Glass and a Half Full Productions film series for Dairy Milk. The new ad sees various items of clothing in a charity shop burst into a choreographed piece of dance once the shop has closed. The commercial, by Fallon London, is set to Jermaine Stewart's 80s salute to the delights of abstinence and 'cherry wine' You Don't Have To Take Your Clothes Off.

While I think the advert is very entertaining and the song is catchy and helps the ad to be more memorable.....i do think the execution of this advert could have been better. i think the clothing sometimes looks awkward and the padding in items such as trousers and shorts looks very peculiar! 

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