Friday 6 May 2011

Land Rover's stamp of class

I have always loved the look of passport stamp marks (myself never had one) and I was delighted when I saw this nice execution from RKCR/Y&R for the Land Rover Defender

The Defender's distinctive shape is created from a collage of passport stamps suggesting that the car is the one you need to take you to all these exotic locations. The ad is part of a campaign that has been consistently good. Check out Toolkit from the back end of last year:




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