Sunday 10 October 2010

Ikea Cookbook Transforms Recipes Into Art

Ikea just released it’s first cookbook in Sweden, Hembakat är Bäst (Homemade is best). The ingredients photos are deliciously styled. Carl Kleiner was asked to shoot the recipes. The styling of the ingredients by Evelina Bratell, it just looks great!


They have an app too... and it looks pretty delicious. It contains the same recipes. For the guilty or food obsessives, it talks to you while you train in the gym; telling you exactly how much exercise you have left to do before you've earned the cake that you have chosen to bake. Then you can make it, and eat it, knowing that you have already burned off the calories in advance.







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