The noodle van is coming... The noodle van is coming...

AKQA's has made a charmingly animated spot for Pot Noeldle, a special Christmassy version of the dried food snack. The ad mocks the smaltz of most of the seasonal ads out there, offering a more down-to-earth, and particularly UK-based Xmas experience instead. As the Pot Noodle van travels through town, the locals can't help but drop what they're doing and follow it, until a firmly 2010-style Christmas scene is unveiled.