C4's Seven Dwarves: a very small ad campaign

To promote Channel 4's new series Seven Dwarves – an observational documentary "following the lives of seven dwarf actors as they live together and perform in a production of Snow White" (we're not making this up) – 4Creative has subverted the notion of a huge billboard campaign by creating 20 mini poster sites...

Twenty of the miniature billboards,  complete with working lights and a stand-alone frame, have been placed in various locations around London over the last week or two including Cromwell Road and Picadilly circus.

Either the mini billboards are popular with passers by, or London councils don't like them... becasue almost all of them have disappeared.

Credits
Agency 4Creative
Creative director Tom Tagholm
Art director / copywriter Molly Manners
Producer Edward Webster / Nick Reeves
Photographer Gary Salter
Business director Stephen Johnstone
Marketing manager Gagan Rehill