What are your Favourite Logos - Creative Review Results

A while back I did a blog post about Creative Review asking its readers what their favourite logos of all time are. Well the results are in!

No. 1 NIKE

No. 2 APPLE

No. 3 COCA-COLA

No. 4 FEDEX

No. 5 TARGET

No. 6 VW

No. 7 IBM

No. 8 CBS

No. 9 I LOVE NY

No. 10 GE

No. 11 MCDONALDS

No. 12 UPS

No. 13 PLAYBOY

No. 14 WOOLMARK

No. 15 OBAMA '08

Favourite logos: looking past the obvious

A while ago I did a post about Creative Review asking its readers to nominate their favourite logos. The Creative Review team have said they received a lot of votes for the classics of the genre. But the exercise also threw up some less celebrated but still worthy contenders. 

For a special issue in April, Creative Review will be putting together a list of the 25 greatest logos. Last week,they asked readers to nominate their top five. Among the Apples, FedExs and V&As, readers also drew attention to some forgotten classics and little known favourites.

One reader put forward the 1974 New Zealand Commonwealth Games logo by Colin Simon (shown top). The mark cleverly combines the 7 and 4 of the year, the NZ of New Zealand, the Union Jack and even an X for the tenth games. Read more about it here

There was quite a bit of support for Raymond Loewy's New Man ambigram from 1969

Alan Fletcher's Lucas Industries mark was also noted

and don't forget David Gentleman's 1968 British Steel logo

Alan Clarke nominated, among others, the Leica mark

the 1968 Nederlandse Spoorwegen (Dutch railways) logo by Gert Dumbar and Gert-Jan Leuvelink for Tel Design had a lot of fans

On a very different plane, 'Fidalgo' suggested Santa Cruz skateboards' Screaming Hand by Jim Phillips

Over three hundred people have voted so far but the Creative review team are still asking for more so head to their site and vote!

What are your favourite logos? - Creative Review Issue

Creative Review's forthcoming April issue is going to be a bit special. Dedicated to the art of logo design, it is going to include a definitive list of the 20 greatest marks ever created. And the Creative Review team are looking for it's readers nominations.

In order to compile the list they are going to canvas the expert opinion of designers, academics and critics who will ultimately help to come up with 20 of the world's greatest logo designs.

For the first stage Creative Review would like to throw it open to their readers to gather opinions. So go to the Creative Review Blog article named "What are your favourite logos?" and simply nominate your five favourite logo designs of all time and tell them why.

The Creative Review team will use all the information gathered on the CR blog as a starting point for further discussions with their expert panel.

CR April will include the list of the 20 logos, plus a detailed study of the top five marks; including the story of how they were made, who designed them and exactly what it is that makes them stand out.