Diamond Jubilee Marmite

 

Marmite is a spread that you either love or hate. I personally really like it. In the past Marmite have released various re-designs of their classic jar for special events. So I was very happy to see the Diamond Jubilee special edition Marmite jar.

The limited edition Marmite packaging has replaced the brand's usual yellow white and red label in favour of the red white and blue colours of the Union Jack. The illustration of a marmite and spoon on the front of the label has been replaced by a crown and brand name itself has been changed to Ma'amite. The jar also features a red, rather than the usual yellow, lid.

“We wanted to pay a fitting tribute to the Queen – from one British institution to another," explains Unilever's marketing manager Nicola Waymark of the limited edition packaging.

Ma'amite is on sale at all good high street retailers including Morrison's, Sainsbury's, Tesco and Waitrose. It will also be available from marmiteshop.co.uk from next Monday (April 30).