French TV channel Canal+ has a released a witty series of ads, devised by BETC Euro RSCG in Paris, that emphasise its commitment to helping filmmakers...The ads use beautifully designed flowcharts (inspired by New York magazine, perhaps?) to highlight the many twists and turns that can occur when making a movie, and some of the solutions. Each one tackles a different genre, including action, horror and porn, and feature many amusing outcomes. Shown below are three of the full ads, alongside details of each.
Credits:
Agency: BETC Euro RSCG
Global creative director: Stéphane Xiberras
Creative director: Olivier Apers
Creatives: Gregory Ferembach, David Troquier
Illustrator: Les Graphiquants
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