With Valentines day quickly approaching I thought the new Mulberry campaign was fitting to write about.Fans of luxury goods brand Mulberry can send their loved one a unique gift this Valentine's day – generative digital flowers that grow before their eyes.
Mulberry's digital consultant Ross Phillips commissioned Daniel Brown to create the project, called Love Blossoms. Users register online (here), choose a pattern from Mulberry's Spring Summer 2011 collection and add a personalised message. Come February 14, a digital seed will be sent to the object of their affections via email. Once the link is opened, the seed grows into a unique bunch of flowers, the patterns of which are generated from the Mulberry prints.
Whilst this is an inventive and more eco-friendly Valentines Day gift I would still rather have a traditional present sorry planet!
