Tetley Tea Folk Just The Way You Are

Tetley, the British tea brand, has launched a new television commercial featuring Sydney, one of the Tetley Tea Folk, singing Billy Joel’s 1970s song “Just the Way You Are”. The ad is the fourth in the Tea Folk come-back series launched in September 2010. But in true Sydney style he cannot quite hit all of the notes and forgets some of the words. The Tetley Tea Folk have their own website, Youtube channel, Twitter and Facebook accounts. The Tetley Tea Folk will be back with an ad for Tetley Extra Strong on 22nd October and Tetley Green Tea in January 2012.

Muller Rice Cast Yogi Bear, Muttley and Mr Men to star in a £20m campaign

Müller has licensed cartoon characters Yogi Bear, Muttley and Mr Men to star in a £20m campaign that pushes the yoghurt brand as “fun and delicious”.

The television ads, created by TBWA, invite people to “stir a little bit of Wünder” into their lives by eating yogurts and dessert. It introduces the strapline “Wünderful Stuff”.

The cartoon characters are seen transforming a grey city into one with bright colours, rainbows and unicorns.

Lee Rolston, marketing director at Müller Dairy, says: “Over the years we have continued to stir in an imaginative mix of ingredients to turn a product which was seen as plain and ordinary into something which is fun and delicious.

“That’s exactly what the ’Wünderful Stuff’ campaign sets out to do. It captures the essence of the Müller brand which is essentially all about the enjoyment and fun of a great-tasting product.”

Twinings Get Back to You Advert

I recently saw this advert and instantly fell in love with the animation and soft colour palette. Here is what Twinings have to say:  

We've created this really quite extraordinary piece of animated advertising to metaphorically explain the hectic lives that women today lead, and how taking just 10 minutes out each day to reconnect with yourself can have such an impact on the rest of your day. 

We teamed up with animation house Psyop, working through the creative process from simple illustrations, to creating something that we believe is truly spectacular.  To bring the animation to life we have worked with up and coming young artist Charlene Soraia, to bring you the wonderfully emotional recording of "Wherever You Will Go", which is available to download on itunes from Monday 3rd October.