Sony has drawn inspiration from its own advertising archive for its latest spot, which sees the 2006 ad Balls recreated in leafy Wimbledon...
The ad, which promotes Sony's 3D coverage of the Wimbledon tennis championships, was created by digital agency Crayon. The original spot, by Fallon, saw thousands of brightly coloured balls thrown down the hilly streets of San Francisco. In the new ad these are replaced with tennis balls, which are shown bouncing through Wimbledon's quintessentially English streets. It is a carefully done homage, and the eagle-eyed will notice there is even a nod to the frog that appeared in the original commercial.
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