1974 was the year of Watergate, an Oscar for Godfather Part II and the first issue of U&lc magazine. Now Monotype Imaging is making scans of 'the most important typographic publication of its time' available to download for free!!!
U&lc (which stood for Upper & lower case) was published quarterly by the International Typeface Corporation until autumn 1999. Its 24-page first issue (front page shown above), under the art direction and editorship of Herb Lubalin, declared its intention to "provide a panoramic window, a showcase for the world of graphic arts – a clearing house for the inter national exchange of ideas and information". As well as, of course, publicising all the newest ITC typefaces.
Through its Fonts.com blog, Monotype Imaging is releasing PDF versions of the entire U&lc back catalogue, one volume per month. Anyone attending CR's Click conference last week would have received a CD with the first two on, but issues can also be downloaded here
The issues are a reminder of a vibrant time for typography and illustration. In the first issue, Lubalin discusses his own much-loved Avant Garde typeface.
While George Lois selects some favourite work for the (to be) regular My Best With Letters feature.
There are plenty of gems in those early issues, including this exchange between Lubalin and the great DDB art director Helmut Krone.
Much of the work, though, is quirky and very much of its time, such as this series on the ampersand in history.
In this ad, Paul Rand even lends his illustrious name to an art supply firm
To download the issues, go here
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