MTV SHOW: 16 and Pregnant on BEHANCE

The MTV reality show 16 and Pregnant has popped up on the Behance site. The designers behind all logos and promotional materials have uploaded their working process for the world to see. 


The designers themselves say:
"We were asked to make a new id, print and video for the rest of the World TV show launch campaign. However, we had to do this regardless base of the current identity from the USA TV show.We create a fresh identity that identifies with the youth MTV target, a brand illustration and brand gradients.


The primary challenge for us was working with a huge MTV Project that would be develop around the world, so we produced a comprehensive set of guidelines and brought the brand to life on a large series of graphics.
We also participated in the photography campaign and the TV commercials. We developed the graphics for the TV commercials and get in charge of the motions for it."