Today I have come across the designs for Prince William and Kate Middleton's commemorative royal wedding items. I have to say i am impressed with simple and clean design as opposed to past tacky monstrosities! The team behind the designs are dhub and here is what they have to say:
Dhub, the London design agency, wanted to create a modern and significant brand that celebrates the forth coming Royal Wedding between Kate Middleton and Prince William.
The first question that begs to be asked is; ‘Why has the Commemorative Royal Wedding items have to be so traditional and dated?’
After trawling through the various horrors, to some fun tongue-in-cheek versions on the Internet, we thought it would be good to take a more intelligent and sympathetic design approach.
The Royal family has changed shape and form over the years and in 2011 they appear as a totally different force from the previous years of Queen Victoria and Queen Elizabeth. The Royal family are now a global phenomenon, the press allow the public to see them in a more down to earth and human light, no longer will the Royal family be regarded as elite, they are representative of traditional British culture, but there lies the failing of the current design approach to the celebration of the Royal Wedding this year. British culture is now about opportunity, energy, creativity, youth, style and perfection.
To reflect current culture the designs for the Commemorative plates and mugs had to be simple and effortless in their delivery. We stripped back historic impression of the Royal and considered what they stood for in our eyes and created a set of design communications that portrayed this vision.
We started with their names, we all know them in the public eye and media as Kate and William (or Wills), so immediately we had two key letters to play with; K and W which are strong enough to stand alone. We then needed an iconic graphic that captured what they are and stand for within British and Global culture.
They are modern British Royals. Simple, yet creative crowns were developed to reflect the marriage and their status while remaining modern, striking and iconic. The design collection utilises a series of graphics, including British symbols and colours to deliver the creative, youthful and vibrant message.
The end result? A set of designs that take into consideration the Facebook generation, popular culture and modern design. This delivers a brand that identifies with and is relevant to the 20th century man folk.
The first question that begs to be asked is; ‘Why has the Commemorative Royal Wedding items have to be so traditional and dated?’
After trawling through the various horrors, to some fun tongue-in-cheek versions on the Internet, we thought it would be good to take a more intelligent and sympathetic design approach.
The Royal family has changed shape and form over the years and in 2011 they appear as a totally different force from the previous years of Queen Victoria and Queen Elizabeth. The Royal family are now a global phenomenon, the press allow the public to see them in a more down to earth and human light, no longer will the Royal family be regarded as elite, they are representative of traditional British culture, but there lies the failing of the current design approach to the celebration of the Royal Wedding this year. British culture is now about opportunity, energy, creativity, youth, style and perfection.
To reflect current culture the designs for the Commemorative plates and mugs had to be simple and effortless in their delivery. We stripped back historic impression of the Royal and considered what they stood for in our eyes and created a set of design communications that portrayed this vision.
We started with their names, we all know them in the public eye and media as Kate and William (or Wills), so immediately we had two key letters to play with; K and W which are strong enough to stand alone. We then needed an iconic graphic that captured what they are and stand for within British and Global culture.
They are modern British Royals. Simple, yet creative crowns were developed to reflect the marriage and their status while remaining modern, striking and iconic. The design collection utilises a series of graphics, including British symbols and colours to deliver the creative, youthful and vibrant message.
The end result? A set of designs that take into consideration the Facebook generation, popular culture and modern design. This delivers a brand that identifies with and is relevant to the 20th century man folk.
Hi Lisa,
ReplyDeleteThank you for showing interest in our work. As you say there are some truly awful representations out there and we felt it our ‘Duty’ as proud brits to show folks a different way!!
You are more than welcome! The pieces are wonderful and deserve to be blogged about!
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